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Agenda and Speakers – 2009 Ready to Run™
Catt Center for Women and Politics
Ready to Run Iowa
Campaign Training for Women™
Friday, April 3, 2009
8:00 a.m. to 5:30 p.m.
Scheman Building, Iowa State University
PROGRAM AGENDA
Track 1:
I'm Ready to Run, Now What?
(for those planning to run for office in the near future)
Track 2:
I'm Not Ready to Run Yet, But…
(for those who are interested in getting more information
about the ways to get involved in politics)
8:00 – 8:30 a.m.
Registration and Continental Breakfast
8:30 – 9:00 a.m.
Welcome and Orientation
- Dianne Bystrom, Director, Carrie Chapman Catt Center for Women and Politics
- Betty Baird, League of Women Voters of Ames
9:00 – 9:30 a.m.
Let’s Get this Party Started! Interactive Icebreaker
- MaryAnn Spicer, President, Polk County Republican Women
9:30 – 10:15 a.m.
Morning Plenary Keynote: Stepping Up, Jumping In, Taking a Risk
- Arnie Arnesen, award-winning talk radio host, former member of the New Hampshire House of Representatives, and candidate for the U.S. Congress and governor
10:15 – 10:30 a.m.
Break
10:30 a.m. – Noon
Track 1: Launching Your Campaign
This session provides an overview of key elements of a campaign, including establishing yourself as a candidate, developing a campaign plan, and launching the campaign.
- Joe Shannahan, Democratic campaign strategist, Lincoln Strategies, Des Moines, Iowa
- Karen Slifka, Republican campaign strategist, Lincoln Strategies, Des Moines, Iowa
Track 2: Laying the Groundwork for Public Life
This session covers the different ways to get involved in politics and how to position yourself for a possible run in the future. Topics covered include learning to raise your public profile, getting appointed to public boards, leveraging community leadership for political leadership, the various types of elected offices to consider, and working on campaigns.
- Former State Rep. Arnie Arnesen (D-New Hampshire)
- Mayor Regenia Bailey (D-Iowa City)
- Betsy Roe (R), Iowa Ethics and Campaigns Disclosure Board
- State Rep. Renee Schulte (R-Cedar Rapids)
- State Rep. Beth Wessel-Kroeschell (D-Ames)
Noon – 12:45 p.m.
Break & Networking Lunch
12:45 – 2:15 p.m.
Luncheon Plenary Keynote: Message Development and Media Relations
- Liz Chadderdon, President, The Chadderdon Group, Washington, DC
This session covers the basics of message development and effectively voicing your message in a variety of communication contexts, including direct mail; speeches; and newspaper, radio and television interviews for both rural and urban audiences. Tips also will be given on how to look poised and professional on camera, interviews on tough topics with reporters, and public speaking techniques.
2:15 – 2:30 p.m.
Break
2:30 – 4:00 p.m.
Track 1: Navigating Iowa's Political Parties as a Potential Candidate
This session highlights the power dynamics of party organizations, building relationships with party operatives and gaining the party's support, and how to respond when the party organization is not supportive. It also includes presentations on Democratic and Republican organizations that support women candidates.
- State Rep. Lisa Heddens (D-Ames)
- Former State Rep. Jim Kurtenbach, co-chair, Republican Party of Iowa
- State Rep. Linda Upmeyer (R-Garner), PURSE (People United for Republican Sisters' Elections) PAC
- Former Lt. Gov. Jo Ann Zimmerman, Democratic Activist Women’s Network (DAWN)
Track 2: Navigating the Routes to Public Office
This session answers the most common questions about how to get involved in political life. It provides a “nuts and bolts” overview of the government and party structure in the state. Topics also include how to position yourself for appointment to a public board or commission (including how to submit your resume, who to contact to follow up, and tips for improving your chances) and getting active in the political parties (including an introduction to Iowa party politics, joining the local party, and building relationships with party operatives.)
- Story County Auditor Mary Mosiman (R)
- Former Lt. Gov. Sally Pederson (D)
- Rep. Phyllis Thede (D-Bettendorf)
- Former State Sen. Maggie Tinsman (R-Davenport)
- Former State Rep. Tami Wiencek (R-Waterloo)
4:00 – 4:15 p.m.
Break
4:15 – 5:30 p.m.
Afternoon Plenary Keynote: Fundraising for Success
- Nicole Schlinger, President, Capital Resources, Inc./Campaign Headquarters
- Diane Crookham-Johnson, former Finance Chair, Republican Party of Iowa
Fundraising is one of the most crucial aspects of a campaign. This interactive session covers the key components of campaign fundraising, with special emphasis on understanding why people give and making the in-person “ask.” The session also addresses developing a fundraising strategy for your campaign, including assessing fundraising goals; building a donor list; recruiting and motivating a Finance Committee; and utilizing direct mail, events, and political action committees.
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