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Minutes

Dean's Advisory Council

April 10-11, 2008

Call to order: Mark Fleming

  • Open meeting and welcome to Deans' Advisory Council members
  • Brief Self Introduction of members

Trudy Peterson Presentation - On Being an Archivist
Definition:  An archivist comes into an organization or business and determines the documents to preserve, the amount of time to preserve and those documents that should be discarded.

Trudy joined the National Archives in 1968, rising in 1987 to Assistant Archivist and then as both Acting Archivist and POW commissioner of the U.S. - Russia Joint Commission on MIAs/POWs.  Since her retirement from the National Archives in 1995,  Trudy has worked with international archives particularly relating to archives and human rights;  she was appointed founding executive director of  the Open Society Archives in Budapest, advised the Truth and Reconciliation commission in South Africa and then wrote an archival guide for truth commissions,  and  the International Criminal Commission, among others.  There are legal issues, political issues and archival issues involved. 

The presentation featured Guatemala and the work in managing records documenting government atrocities after the discovery of documents in 2 buildings. Police asserted the documents had been destroyed.  Trudy's work was management of records and determining the archiving of the documents for the Human Rights Ombudsman.  The materials were in buildings with bats, water damage, dirt and humidity. The documents were more statistical, did not name names, but covered dates and numbers.  The documentation covered the deaths of 150,000 in Guatemala's 36-year civil war.  A short film clip was created about the process.  The archives are typically used for holding evidence and creating records to assist in determining trials, truth telling initiatives and reparations strategies.  Guatemala will not process/proceed with a tribunal.  Violence is still very high and the country does not abide by international warrants.  Resources were forthcoming from national aid societies and Japanese technologies (use of scanners, shelving, etc.). 

Whiteford:  Thank you for presentation from Dean Whiteford and Council.  In addition, announced that Trudy Peterson and Carl Vondra are to be recipients at the awards ceremony on Friday.  Congratulations to both.

State of the College - Dean Whiteford

  • LAS instructional role
    • 1/3 undergraduates and ¼ of graduate students are LAS students
    • LAS teaches 60% of student credit hours
    • ¾ of freshman and sophomores are enrolled in LAS courses
  • Buildings for LAS
    • Chemistry building going ahead
      • Hach gift of 10,000,000 for chemistry building; thanks to development team
    • Snedecor remodel to begin in May, stat is now in several buildings across campus throughout the remodel
      • Statistics ranked # 1 department at ISU in US News and World report
  • Curricular review - RMM
    • Determine changes without negative impact to departments
      • Faculty control curriculum
    • Greenlee has submitted a PhD program, letters of support from regent sister areas are still needed at this stage
    • FY 09, hopefully, will have in place a new department of Applied Linguistics
  • Dawn Bratsch-Prince - addition to the associate deans for LAS - no longer interim
    • Will focus on  Distance Education courses, study abroad and international studies for the college
  • Faculty Hiring and Retention
    • LAS retained two distinguished professors in Physics and retained a distinguished professor in psychology with a one million dollar refurbishing of the ground floor of the Link building for lab space for psychology
    • Last year made 13 hires for 10 departments
    • This year made 30 hires in 20 departments
      • For each of these 30 hires there were at least 5 finalists of 150 minimum applicants per position to interview with departments, dean and/or associate deans
        • Deans/associate deans saw 150 finalist candidates (minimum)
      • Science hire start up packages are very large; costs a lot to equip labs and supply space needs
      • Departments are assured a return of the department line in the case of a negative tenure decision or in cases where the search was closed with pool not as strong as desired for hire
      • Spousal accommodations:
        • More hires come with a spousal accommodation request
          • Issue - how to do and who pays
          • Most spousal accommodation requests are due to both  in academics vs the partner being in private industry in Ames or Des Moines
          • Most come in on non-tenure line; now more possible to morph to tenure line or permanent position encouraged by provost office
          • Provost pay 1/3, dept 1/3, college 1/3
            • In reality college pays 2/3 as departments do not have funds to support
  • LAS # 1 at ISU  in indirect costs distribution
    • Very strong LAS research programs; IDC was up
    • FY 03 IDC distribution -- $256,000
    • FY 07 IDC distribution -- $ 453,000
      • University IDC was down
        • Possibly due to shift in awarding grants to large multiple PI/collaborations with multiple universities
        • May affect LAS in future for same reasons
  • Challenges
    • Same as this year, money, space and money
      • Need to keep entry salaries competitive
      • Have a salary compression issue
      • Central admin goal is to move closer to “mean salary”
      • Need more spousal accommodation dollars
      • Space needs will become more pressing; need more lab spaces available as make new hires
  • Priorities -
    • July 1 RMM implementation
      • Will have RMM budget at fall meeting
      • Anticipate that rmm in place should assist LAS with more money following student credit hours (sch)
    • LAS recruitment - 2 new hires to assist in recruiting more students to LAS and within open option
    • Fundraising - student and faculty
    • First year experience; match students and top faculty

Foundation Report - Alsatia Mellecker

  • Doug Van Houweling and Alsatia Mellecker reported on LAS progress toward the college's $65,000,000 campaign goal.  At the date of the meeting the college had raised $42,000,000--65% to goal.
  • A power point also demonstrated how much money the college would need to raise to fulfill it's goal of $65,000,000 by December 2010.  (slide)
  • Dennis Banasiak reported on the recent Hach gift of $10,000,000 to the Chemistry Building campaign; and even though this completes the formal goal of $15,600,000, the college will continue to solicit funds for the project and the department in general.
  • Alsatia Reported that FY 08 fund-raising productivity stands at $18,815,000, which is 188% to goal.  It is likely the final figure will exceed $20,000,000, the best year ever for LAS.
  • Alsatia presented the Business Plan for FY 09 (slide)

LAS Development - FY 09 Business Plan Excerpt 

   Goals
Goal #1 - Meet LAS Development fundraising targets:

  • • $12,000,000 in production
  • • $7,200,000 in cash receipts
  • • $4,800,000 in deferred gifts
  • • $5,040,000 in endowment production
  • • 375 personal visits
  • • 110 qualify/disqualify new prospects             

Goal #2 -  Better strategies to get appointments with  leadership gift prospects.
Goal #3 -  Build a pipeline of LAS prospects for the future.
Goal #4 -  Retain all members of the current LAS team and maintain better work/life balance.
Goal #5 -  Greater collaboration with all development units and service centers in the Foundation.

 

Future Plans or Projections through Campaign Iowa State (12-31-2011)
Maintain fundraising momentum and achieve the stated campaign goals, emphasizing campaign priorities.
          Campaign Goal - $65,000,000

  • • Will reach $53,000,000 by the end of FY 09.
    • o 81% to goal
  • • Will reach $63,000,000 to goal in FY 10.
    • o 97% to goal
  • • Will reach $65,000,000 by December 31, 2010.
    • o 100% to goal

LAS Development Operation FY 09 Budget: $55,940.00  

Dave Gieseke: announcements
  • Parking at Memorial Union - see folder
  • CD - Department of Music CD - each council member pick up a CD
  • Name Tags - please leave with your folder for tomorrow's continued meeting
  • 6:00 pm reception at Aunt Maude's for Deans Council members (Thursday evening)

LAS 50th celebration - January 09 - December 09 - D. Gieseke

  • Activities
    • Begin in January 2009 with Carrie Chapman Catt birthday
    • Kickoff celebration
    • Conclude with LAS Graduation ceremony - Birthday cake to celebrate afterwards
      • Other Activities
        • LAS Week
        • Homecoming (special alumni awards?)
        • VEISHA
        • Dean's Council
        • President's Concert? (Maybe call it “The Dean's Concert)
          • Stephens
          • Minneapolis or Chicago
        • Career Week
        • ISU Theatre
        • Alumni Lecture Series
        • Dean's Lecture Series
      • Off-Campus Alumni Events
      • Other
        • Banners
        • Giveaways
        • Web site
        • Historical timeline
        • Feature in Around LAS Alumni
        • Features in various academic department alumni newsletters
        • Develop logo
        • Sponsor a men's or women's basketball game
        • Proclamation from the governor
        • Media Packets
        • Poster for departments to display
        • “The 50” cards
      • Council suggestions:
        • Feature George Washington Carver
        • Think big: celebrate future, not just past
        • Involve students in celebration
        • Video: feature ISU campus include LAS 50th
        • Naming opportunities
        • Stress value of Liberal Education; tie in with successful careers and opportunities
        • Targeted student link with scholarships
        • Don't replicate the 150th ; make unique
        • Emphasize how LAS has transformed the university
          • Celebrate faculty and the changes they have made
          • 30 second highlights
          • History of LAS
      • Dave will update on plans at the fall meeting

Adjourn meeting

Reconvene on Friday 8 am for breakfast and more business.

April 11 - 8:00 am Council meeting

Marketing and Recruitment information/presentation - Dave Gieseke and Mark Imerman

  • Audiences
    • Prospects and Parents
    • Graduates and Young Alumni
    • General Public
  • Message: Options and Opportunities for a Lifetime
    • Tied to Adventure campaign and college use of “Discover”
    • Broad enough to serve
      • College programs
      • Alumni outreach
      • General public relations initiatives
      • Donors expand options of next generation
    • New Alumni magazine
  • Prospects and Parents
    • Web page
    • Discover, prepare, succeed logo
    • Youtube type video
      • Suggest student blogs
    • Postcards individually tailored for each student
    • Customized emails to each student
    • LAS student ambassador program
  • Graduates and Young Alumni
    • Career Services
      • Cooperates with the College of Business on a very large career fair
      • Provides resume and mock interview services
      • Coordinates several internships
      • Produces a series of international career services field trips
      • Needs/plan
        • Need a marketing plan tied to participation, utilization goals and outcome yields and more visible placement environment
        • Maintain and build relationships with young alumni via publication outreach (hard-copy and virtual). 
  • General Public
    • Need LAS recognition in the general public as a Liberal Arts presence in addition to the sciences
      • Cultivate local media with public interest news
        • Pictures of local ambassador, area student/s
        • Interesting new developments
        • Use of Greenlee student interns in public relations program
          • Assist in podcasts, contact points
          • Assist in creating you-tube-like content for LAS servers and media
  • Discussion
    • Create way to track prospects thru admissions, thru major changes,  thru graduation
    • Use data base to target programs lower in students - attract more students to those
    • Recruit community college students
      • ISU now has agreements with all Iowa community colleges
    • Students come to ISU with HS/college credits
      • Ia average is 12-15 incoming credits
      • MN average is 24-30 incoming credits
    • Revamp scholarship site
    • Target outside of the Midwest
      • Target increased yield in surrounding states
      • Recruit in alumni areas
      • Recruit further out
    • Hispanic population growth
      • Recruit from this population
        • DREAMS - fraternity outreach program to Hispanic high school students/ LAS participation Spring 08
          • Students were from Perry
            • Invited to ISU for various events, ISU visit, etc.
  • Short break -
    • Announcements:
      • 5:30 Dinner at Scheman with SOV afterward in Fischer
      • Saturday events
        • LAS tents 11-4:00 on campus
        • Will hold a mock election
        • Others participating for LAS
          • Drum Line
          • Pep band
          • ROTC
    • Fall meeting: will do presentation on LAS Online
  • Business Meeting
    • Approval of Fall 07 minutes
    • Recognition of retiring members:  Thank you and gift
      • Joanne Rummelhart (not present)
      • Lynn Watney (not present)
      • Carol Elliott
        • Has attended 17 meetings (drove 13 of the 17 trips, 30,940 miles travelled)
    • Election of new chair elect
      • Nominate Gillian Murphy
        • Motion to approve recommendation and second
        • Vote - unanimous in favor
      • Will serve the year following J. D. Beatty
    • No other business
    • Comments and suggestions
      • Deans asked about the timing of the council meetings: currently coincide with ISU big events; Homecoming, VEISHA, is this best timing for the council members
        • Discussion and consensus:  council members prefer not making additional trips, like the current structure
      • Greenlees offer to host a LAS event at the CU game on Nov 11, 2008
      • C. Elliott farewell comments: is pleased at the evolution of the council, at one point attended with only nine council members present; likes the expansion and refocus of the council and the reintroduction of bylaws, has been pleased with the opportunity to get to know this group and the LAS group
      • Have a big name lecturer for the 50th, show how college has grown and education is a lifelong progression
      • Great momentum with new hires and marketing plan, is an exciting for LAS and this group gels well
      • Agree and congratulate on the new publications; would like to see more student presentations and input
      • Thank for organizing and preparing for meeting;  see a sense of progress in LAS with increasingly sophisticated, well thought out and classy approach to outreach
      • Applaud the professionalism of the staff:  LAS is a quality organization
      • State of the college - this has been the most positive state for the college so far; campaign side is very well done and are working hard, the outlook is much better for LAS
      • LAS 50th celebration plans:  good venues, media and events and a good sense of the message to present
      • Trudy's presentation conveyed a sense of adventure and was very interesting and lively; demonstrated the political situation and risk
      • Communications/Marketing:  remarkable accomplishments in a short amount of time
      • Ways Council can assist Alsatia with the campaign and recruit students to ISU
        • Host events for alumni
        • Host events for prospective students
          • Talk up ISU and LAS programs
          • Direct to website
          • Emphasize ISU is unique & friendly campus
        • Participate in student phone-a-thons:
          • Yale and Harvard alumns call prospective students
        • Recommend students to recruiting
      • ISU has grown over the last 16 years, has been re-energized and is aware of its possibilities
      • Need a blend in the marketing aspect: ask young alumni for insights into the younger market
        • Need a balance of formal, practical information and blogs, you tube approach
      • Don't underplay the scholarly aspect and rigor of ISU in marketing plans to students; emphasize the students, faculty and facilities
      • Would like more information on the Presidential goals and how they work with LAS goals and recruiting
      • Would like information on possible legislative initiatives and how they affect the college
      • There appears to be replication of efforts for departments, colleges and university; each creates own thing for outreach, would like to see more consistent, cooperative outreach; would focus resources better;
      • The ISU whole university campaign kickoff was the best event; very collegial and inclusive/ not broken into areas/territories
      •  Also thank Trudy for great presentation.  Thank Dave and his group, great magazine and weekly news, dept designs, etc. -
      • Good Dean staff - listen, respect and implement  suggestions proposed by Council
      • Propose possible “yield” parties for accepted students (hosted by alumni in the geographical area of accepted students)
      • 50th - focus not only on retrospective - show future vision, energize audience
      • Very successful campaign - congratulate Alsatia, team and deans
      • Would like information on the differences of private & public universities and what each can do
      • Marketing:  Emphasize how good ISU is; compare to Harvard, Yale, Stanford
      • LAS Brand is evolving
      • Concerns about how well prepared students are for university when they arrive at ISU
      • Focus on ISU rigor and academics; how well prepared students are when graduate
      • New admissions requirements: point system with courses in addition to class rank
      • Emphasize commitment to student achievement and support for students.  ISU does very well at graduating “students at risk” due to exceptional support systems in place for students.

Meeting adjourned;  Next meeting October 23 & 24 2008