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  • Virtual memory

    Psychology research project utilizes virtual reality system.

  • With a background in artificial intelligence, Kenneth Malmberg was always fascinated with the thought that people might remember like computers.

    "That's just not the case," the assistant professor of psychology says. "For instance, a computer never forgets, but humans are constantly forgetting things.

    "On the other hand, people are much more flexible and adaptable to their environments than computers."

    Malmberg's research at Iowa State investigates the processes and representations involved in human memory, striking a simple balance between empirical investigations and mathematical and computational modeling.

    Currently his lab is pursuing several interrelated projects that investigate context-dependent memory, encoding and retrieval processes, prior-frequency effects, and models of episodic memory and decision-making.

    Malmberg says that central to any theory of episodic memory is the distinction between item and context information. Item information is the focus of encoding and retrieval, and context is the situation in which encoding or retrieval occurs. The distinction allows people to remember specific encounters with items, even though they might have seen them many times.

    A corollary of this assumption is that memory for past events should be facilitated when memory is tested in the same context as learning occurs, and it should be harmed when memory is tested in a different context. This aspect of memory is known as context dependency.

    "It's somewhat surprising how few people investigate context-dependent memory given its central role in extant theory," he said. "One reason for this is because context is relatively difficult to manipulate in a laboratory in a well-controlled manner."

    Malmberg plans to manipulate context in a totally different way by utilizing Iowa State's C6 laboratory, the 360-degree immersion device, and virtual reality technology. Such virtual reality technology holds the promise of allowing for the well-controlled and robust manipulations of context that are otherwise difficult or impossible to achieve in a traditional memory laboratory.

    With funding from an Iowa State Special Research Initiation Grant (SPRIG), Malmberg and Carolina Cruz-Neira, associate director of the Virtual Reality Applications Center (VRAC), are investigating context-dependent memory using virtual reality technology.

    The SPRIG is valued at $15,840 and will fund work by two undergraduate students on the project. The purpose of these grants is to provide "seed" money to begin research or scholarship or to fund a new direction in an existing program.

    "Our first experiment will attempt to extend the findings of a famous study that manipulated whether memory was tested on land or underwater in order to demonstrate the viability of the virutal reality technology," Malmberg said. "To do so, we plan on making the underwater and terrestrial virtual environments as realistic as possible so that our subjects will be participating in a totally immersive environment."

    Virtual reality might in the future allow Malmberg to conduct tests on humans that haven't been done before. Whereas previous studies have looked at how rats work their way through mazes, virtual reality programs can be created so that humans can maneuver their way through a city in an automobile.

    Initial plans call for the virtual reality environments to be completed at the end of the semester. Experiments will begin this summer and continue throughout next academic year.

    Despite the potential for the project in terms of context-dependent memory, Malmberg isn't sure what the investigation will discover.

    "Nobody has ever done this before," he said. "Our primary goal is to show that this type of investigation will work because this could open up a whole new area of memory research."

Four individuals standing in front of virtual reality system

Kenneth Malmberg, assistant professor of psychology; Dan Peterson, senior psychology and computer engineering major; Carolina Cruz-Neira, associate director of VRAC; and Jeff Russell, junior computer engineering major

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